Design and implementation of a franchise programme in the pharmacy market

Client:

• Leading European mail order pharmacy company

Project:

• Development of a multi-stage franchise programme
• Expansion of physical channel through new pharmacies
• Improve brand awareness

Result:

• Definition and internal development of complete franchise system
• Establishment of performance measures for franchisor and franchisees
• Project management of franchise programme launch, setting up around 100 franchisees in the first year