Development of programme to strengthen sales channel structure

Client:

• German lottery company

Project:

• Definition of concepts and measures to strengthen the network of sales outlets
• Creation of department for implementation and further development of the concepts through new partner programme

Result:

• Development of partnership programme
• 50% of outlets signed up to programme
• 1/3^rd of outlets active within eight weeks
• Integration with six other regions (more than 5.000 outlets)