Implementation of a new pricing and terms system in the entertainment sector

Client:

• European ticketing and live entertainment marketing platform

Project:

• Development of a new pricing and terms system aimed at growing share
• Optimisation of sales of own product

Result:

• Introduction of trade-partner segmentation by sales potential
• Standardisation of price-ranges across different event categories
• Expansion of higher margin content offering
• Profit increase of approximately 30%