Overhaul of Pricing, Terms & Conditions for OTC product company
Client:
- International market-leading manufacturer of OTC pharmaceutical products
Project:
- Assessment of existing terms and conditions across the customer base
- Future-oriented realignment of the system to product and sales channel strategies for the mass market
- Improved performance measurement and sales results
- Reduction in costs of terms
Result:
- Implementation of new trade terms - matched to the performance of the trading partner or wholesale customer
- Reduction in non-standard trade terms – segmentation according to product and brand priorities
- Cost of terms reduced by 2%
- Additional profitability increase due to increased sales results incentivised by new terms