Studies

OTC and Pharmacy Market Study 2024

Change in the OTC and pharmacy markets continues to gather pace: The increasing intensity of competition among manufacturers and retailers, the dynamics in consumer expectations and preferences as well as regulatory measures by the public sector are driving market developments and keeping the level of willingness to change high.

How do pharmaceutical manufacturers and pharmacists view the current trends and market dynamics? What prospects do consumers have for the OTC and pharmacy markets in Germany?

SEMPORA Consulting gathered the assessments and opinions of 50 decision-makers from pharmaceutical companies, 123 pharmacists and 1,055 consumers.

The study focuses on the following topics:

• Trends and drivers in the pharmacy market
• Stationary pharmacy in transition
• Performance of OTC manufacturers (rankings) from the perspective of stationary pharmacies
• Benchmarks of OTC manufacturers from the industry's perspective
• Performance of wholesalers, cooperations and mail order pharmacies
• Market entry of Amazon: Opportunities, risks and challenges
• Assessment of the potential market entry of other players
• Trending OTC categories
• Consumer perspectives
• Digitalization in the pharmacy market
• Introduction of the e-prescription

Price: € 2.900.00 plus VAT

SEMPORA OTC Performance Comparison Germany 2020

This study compares the performance of different OTC Business Models. Innovation Power and Direct to Consumer Marketing are important success factors.

Download: Study

Contact: info@sempora.com

NEW CONSUMER SURVEY: UK Retail Pharmacy 2016

The latest pharmacy market study by Sempora Consulting, including new original consumer research, follows up on key findings from previous biennial studies. The study focuses again on consumer behaviour and attitudes with respect to buying pharmaceuticals and other health related products online; and also surveys consumer views on healthcare and pharmacies in general.

The new survey results are based on analysis of the detailed responses of a sample of 1,001 pharmacy users in the UK. 

Price: £ 500.00 plus VAT

SEMPORA CONSUMER STUDY: UK Internet Pharmacy 2014

The 2014 pharmacy market study by Sempora Consulting, including new original consumer research, follows up on key findings from previous biennial studies. The study focuses again on consumer behaviour and attitudes with respect to buying health related products online; and also surveys consumer views on healthcare and pharmacies in general, as well as the current reforms to the NHS. The new survey results are based on analysis of the detailed responses of a sample of 1,040 pharmacy users in the UK. 

Price: £ 350.00 plus VAT

SEMPORA CONSUMER STUDY: UK INTERNET PHARMACY 2012

A new study by SEMPORA Consulting, including new original consumer research, follows up on key findings from previous pharmacy market studies in 2008 and 2010. This time the focus has been on consumer behaviour and attitudes with respect to buying health related products online. The survey results are based on analysis of the detailed responses of a sample of 1007 pharmacy users in the UK.

The study shows that 13% of all pharmacy shoppers already buy online. This penetration rises in younger age groups with over 25% of all 25‐34 year old pharmacy shoppers now purchasing health and beauty products online.

Price: £ 250.00 plus VAT

SEMPORA STUDY: UK VAT INCREASE JANUARY 2010 - NEGATIVE EFFECTS ANTICIPATED BY RETAILERS AND CONSUMERS

Industry snapshot indicates how return to 17.5% standard rate VAT will affect retailers, producers and consumers.

UK consumers could face a double hit when VAT goes back up to 17.5% on 1st January 2010. According to a recent study by SEMPORA Consulting, London, around a third of retailers are looking at using the opportunity to make additional price increases on top of the VAT increase. There is some comfort for shoppers - while 50% of retailers intend to pass on at least the full amount of the VAT increase, 21% said they were planning to pass on only part of the additional cost and 29% indicated that they would hold prices at current levels. As a result, the VAT increase is also likely to put extra pressure on company profits and trading relationships between suppliers and retailers.

As part of this study, SEMPORA surveyed 129 consumers as well as 108 senior managers at leading companies in retailing and manufacturing.

Price: £ 250.00 plus VAT